Our main market of operation is Ethiopia, as it is the biggest country in the East Africa region with population of almost 95 million people. Still, we are active in some of the neighbouring countries like Djibouti, Somalia, Eritrea, South Sudan, Burundi & Rwanda. We have established strong contacts with sub-distributors, wholesalers, retailers, agents & institutions in those countries. This gives us the opportunity to expand our business in the whole East Africa region.

One of our main targets is always to grow and develop. Throughout the years we have added other brands to our portfolio like HENKEL, Angel Hair Pieces, Nice & Lovely from L’Oréal, BFF, Pielor, Ukip Cosmetics; HEINZ.

All our suppliers support us in our mutual business in a very professional manner. From our side we are proud that we have the opportunity to bring their products in the region and develop the brands together.