In the capital of Ethiopia – Addis Ababa & the main cities like Mek’ele, Dessie, Dire Dawa – we work directly with our retail & institutional partners. In more distant areas, we work in cooperation with sub-distributors & wholesalers.

We have connections with the main supermarket chains in Ethiopia like SHOA, Friendship, Fantu’s Family. The company is also a year-long partner to many hairdressers’ & beauty salons, spa centers, pharmacies, drug stores, grocery stores, convenience shops & department stores.

The institutional supply is another part of our business & we work with different organizations like hospitals, clinics, schools, kindergartens, government institutions.

One of our main targets is to cover as big territory as possible and to make our brands well-known and accessible for more people.